Mensah LabsAll work
ConceptFinance

Ledger & Co

Identity for a boutique accountancy practice. Understated, precise and quietly expensive.

Ledger & Co
FixedMonthly fee
48hResponse promise
BurgundyAccent

The brief

Fewer surprises, better numbers. A self-set brief for an accountancy brand built on the one thing clients actually want, which is not to be surprised by a bill or a deadline.

What we found

  • 01Accountancy branding is uniformly corporate blue and says nothing.
  • 02Fixed monthly fees are the modern model and firms still quote by the hour.
  • 03Response time is the real service and it is never promised in writing.

What we made

Positioning on predictabilityInstrument Serif and InterBone with deep burgundyEditorial homepageFixed-fee and response-time structure

A note on labelling

Self-initiated. Ledger & Co is not a real firm and nobody commissioned this.

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