ConceptTrades
Sparks
Brand and booking for an electrical contractor. Bright, safe, and extremely easy to ring.
2hEmergency promise
YellowOn black
BrutalLayout
The brief
Certified, insured, and answers the phone. A self-set brief for a trades brand where the entire promise is reliability rather than craft.
What we found
- 01Electricians compete on qualifications that customers cannot evaluate.
- 02The real differentiator is answering the phone, and nobody says it.
- 03EV charging is the growth line and it is buried under domestic rewiring.
What we made
Positioning on reliabilityAnton and InterBlack with electric yellowBrutalist homepageEmergency and EV service structure
A note on labelling
Self-initiated. Sparks is not a real company and nobody commissioned this.
Want this done for your business?
Start with a free Diagnosis. Send your website address and a line about what you do, and you get a written list of what is costing you money within 48 hours.
Book a free diagnosis →
