Mensah LabsAll work
ConceptProperty

The Freehold

Brand for a leasehold enfranchisement specialist. Serious and legal, built to make a difficult process feel survivable.

The Freehold
NavyAnd gold
BoutiqueLayout
ProcessLed

The brief

Leasehold enfranchisement is legally complicated, emotionally exhausting and almost always explained badly. A self-set brief to design a brand that makes a hard process feel survivable.

What we found

  • 01Every firm in this space uses the same navy-and-serif template and none of them explain the process.
  • 02The buyer is stressed and under time pressure, and the sites are written for other solicitors.
  • 03Fee transparency is almost non-existent in the category.

What we made

Positioning and naming directionLibre Baskerville and Inter pairingDeep navy and gold paletteCentred boutique homepageProcess-led information architecture

A note on labelling

Self-initiated. The Freehold is not a real company and nobody commissioned this.

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