ClientProptech

ReziKei

Brand and platform for a residential amenity business. Positioning, identity and the resident booking app, built in-house.

2Audiences

In-houseBuilt and run

LondonAnd Dubai next

The brief

ReziKei places branded, exclusive-access vehicles and luxury amenities inside residential developments. Residents book through an app and the development earns revenue back through a booking split.

What we found

01A category that does not really exist yet, so the positioning had to teach and sell at the same time.
02Two audiences with completely different motivations: the developer signing the deal, and the resident opening the app.
03A premium promise that had to survive contact with a real booking flow.

What we made

Positioning and category narrativeBrand identity and systemTone of voiceResident booking applicationDeveloper-facing sales material

How we worked

Built and run in-house. Being the client as well as the studio is uncomfortable and useful in equal measure.

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