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ClientRecruitment

Well Placed Group

Brand and website for a construction recruitment business. Built and run in-house, which is how we learned what this sector needs.

Well Placed Group
2Journeys
In-houseBuilt and run
TradeFirst

The brief

Well Placed Group places people into construction roles. The brand needed to be credible to site managers and to the directors doing the hiring, which are not the same job.

What we found

  • 01Construction recruitment is a crowded, low-trust category where everybody says the same three things.
  • 02Candidates and clients arrive through completely different routes and need different pages.
  • 03Speed matters more than polish in this sector, and the site had to reflect that.

What we made

Brand identity and systemWebsite design and buildCopy for both candidate and client journeysSearch and local visibility

How we worked

Running this business is where we learned what construction and property clients actually need, which is why we do not need those industries explained to us.

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