Mensah LabsAll work
ConceptConstruction

Northfall

Identity for a timber frame housebuilder. Light, precise and modular, exactly like the product.

Northfall
MethodLed
SplitLayout
GreenAccent

The brief

Closed panel timber frame is a precise, measurable, low-waste way to build houses, and it is marketed like every other housebuilder. A self-set brief to make the method the brand.

What we found

  • 01Timber frame is sold on sustainability, which buyers treat as a nice-to-have.
  • 02The commercial argument is speed to watertight, and almost nobody leads with it.
  • 03The product is modular and precise, and the branding never is.

What we made

Positioning around methodDM Serif Display and InterWarm white with forest greenSplit homepage layoutTechnical specification structure

A note on labelling

Self-initiated. Northfall is not a real company and nobody commissioned this.

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