ConceptWellness

Reset

Brand for a recovery and cold plunge studio. Clinical, cold, and a little bit punishing.

2°CProtocol

SplitLayout

SteelPalette

The brief

Three minutes at two degrees. A self-set brief for a recovery studio brand that treats cold exposure as a protocol rather than a lifestyle.

What we found

01Recovery studios brand themselves like spas and then deliver something genuinely unpleasant.
02The protocol is the product and it is rarely explained.
03Booking a slot is the only conversion that matters.

What we made

Positioning as protocol not pamperingSyne and InterIce white and steel blueSplit homepageSlot booking structure

A note on labelling

Self-initiated. Reset is not a real company and nobody commissioned this.

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