Mensah LabsAll work
ConceptRetail

Cold Press

Packaging and site for a cold pressed juice brand. Loud colour, honest ingredients, no wellness language.

Cold Press
6Ingredients
PinkAnd acid
72hHonest constraint

The brief

Six ingredients and no asterisk. A self-set brief for a drinks brand that leads with what is actually in the bottle instead of a wellness claim.

What we found

  • 01Cold pressed juice branding is uniformly pale, calm and slightly medical.
  • 02The category is full of small print and qualified claims.
  • 03Shelf life is the honest constraint and nobody mentions it.

What we made

Brand positioning and lineArchivo Black and InterHot pink with acid yellowProduct-grid homepagePackaging system and ingredient-led structure

A note on labelling

Self-initiated. Cold Press is not a real company and nobody commissioned this.

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