ConceptHospitality

Night Porter

Brand and booking for a small hotel group. Quiet, late, and slightly conspiratorial.

GreenAnd brass

BoutiqueLayout

4Houses

The brief

Four small hotels that stay awake. A self-set brief for a group brand built on the one thing small hotels can offer that large ones cannot: someone who knows your name at two in the morning.

What we found

01Boutique hotel groups sell rooms and photograph interiors, and every one looks the same.
02The differentiator in small hospitality is a person, and people never appear in the branding.
03Booking flows are usually handed to a third party and look it.

What we made

Group positioningPlayfair Display and InterDeep green with brassCentred boutique homepageBooking and availability structure

A note on labelling

Self-initiated. Night Porter is not a real hotel group and nobody commissioned this.

Want this done for your business?

Start with a free Diagnosis. Send your website address and a line about what you do, and you get a written list of what is costing you money within 48 hours.

Book a free diagnosis →

← Kiln London Insights →