Mensah LabsAll work
ConceptHospitality

Kiln

Identity for a wood fired restaurant. Built around heat, char and one very hot colour.

Kiln
500°CConcept
PosterLayout
OneConstraint

The brief

One fire, no gas, everything on the menu touches it. A self-set brief for a restaurant brand built entirely around a single constraint.

What we found

  • 01Wood-fired restaurants all use the same warm brown palette and rustic serif.
  • 02The constraint is the story and it usually gets buried under a menu PDF.
  • 03Booking is the only thing the site needs to do well.

What we made

Brand positioning around one constraintBebas Neue and Cormorant GaramondCharcoal with ember orangeFull-bleed poster homepageBooking-first structure

A note on labelling

Self-initiated. Kiln is not a real restaurant and nobody commissioned this.

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