ConceptConstruction
Granite & Son
Rebrand for a third-generation groundworks firm. Heavy, plain, and proud of the dirt rather than apologising for it.
AntonDisplay
SafetyYellow
BrutalLayout
The brief
A self-set rebrand for a third-generation groundworks firm. Groundworks is the least glamorous trade on any site and the one everything else depends on. What if the brand said that out loud?
What we found
- 01Construction brands hide the dirt behind renders of finished buildings.
- 02Sixty years of family trading is the strongest asset in the business and it was buried in an About page.
- 03The people who hire groundworks contractors want price, plant and availability, not a mission statement.
What we made
Positioning and lineAnton and Inter pairingConcrete grey with safety yellowBrutalist homepage systemPlant and capability structure
A note on labelling
Self-initiated. Granite & Son is not a real company and nobody commissioned this.
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